I Dare You to Google Yourself!

Are you curious about what the Internet thinks of you? If so, Google yourself!

We are all focused on satisfying our clients, developing products and services, and all the other administrative, sales, and marketing activities that go with running a business. It’s not always so easy to take a step out of our bubbles and see how others see us. But, it’s crucial.

As women, some of us are a bit shy about our image. We don’t necessarily want to be in the spotlight. And,  we tend to shy away from our missteps. We’d rather hide under a rock than objectively examine our mistakes. But, I would ask you to consider this:

If you get a glimpse of you and your business from the outside, you will learn things about how and why you get new sales (or not) and also how you can contribute even more. And, it’s kinda fun!

So, this weekend, as a professional curiousity, go Google yourself–your personal name, your business name, your website name, maybe your executives’ names. If you have extra time, type in the words that describe the service you provide and see what comes up. It can be a real eye opener.

All I am asking you to do is to see what you see. It’s about awareness, not shame or judgement. See it all. Be ok with it. You can and will change what you don’t like but you have to see it first

Notice what blurps come up with your web page descriptions–would YOU click on it to buy what you’re selling? How many pages are you on? Who is there along with you? What are your competitors doing that you could learn from?

Notice who mentions you. If you don’t know them, you should.  Business is all about relationships and you could build some new ones with people who are already mentioning you. 

Don’t neglect to notice where you are doing a great job also. This is an exercise in finding the good too, not just the not-so-good. You are bound to be doing things right and it can be very satisfying to become aware of that. It’s important to celebrate when you find gold. (Victory dances are encouraged.)

So, until next time, have fun and report back what you discover!

Together, we are stronger.
Vicki Flaugher, the original SmartWoman

p.s. I  discovered that a link to SmartWoman is now available in Russian–how cool is that? 🙂

 

 

 

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