Hearing and Responding to Market Feedback

As a professional entrepreneur, it’s important to hear what your market is telling you. Even if it hurts your feelings, or is an unexpected reaction, or you don’t quite understand it, you have to listen and respond as appropriate. Your audience knows what they want and you must respect that.

For the last week or so, I added an opt-in gift report for female entrepreneurs. Many clicked on the link to see it yet very few downloaded it. Several women who did have told me they enjoyed it very much, but I feel disappointed that so many didn’t even try it. 

For the record, I believe in a zero tolerance SPAM policy. I do not share, sell, or rent my contacts. I am a die hard advocate for permission-only based marketing. I do not want you to feel anything other than confidence, joy and anticipation when you visit this community.

So, why did my report not get downloaded?

  • It could be a matter of trust–perhaps I have not built enough trust yet with my audience for them to believe I would not mishandle their personal information.
  • It could be a matter of value–perhaps the perceived value of the offered gift was not sufficient to compensate my audience for what they felt were giving.
  • It could be a matter of relevance–perhaps what I was writing wasn’t pertinent to those visiting.
  • It could be….something else that I have not identified.

Truth is, I don’t know for sure. But, I know I need to do something to fix it. And, I would highly recommend that, if you have a product, service, or offer that hasn’t worked out like you’d hoped, that you take a moment to adapt to what your market is telling you and fix it as well.

To be successful as an entrepreneur, you have to be willing to ask the tough questions. Even as painful as it might be to see something you created fail, you have to be willing to respond to the feedback you receive. You are doing yourself and your clients a great disservice if you don’t.

In the spirit of building trust and providing value, I have made my report available without having to provide your name and email, in case that was a contributing factor. Simply click on the link below to read the report.

The Emerging Woman Entrepreneurs Top 10 Questions to Ask (and Answer) Today 

I hope you enjoy it. I intended it to be useful. I sincerely hope it adds value to your experience, but you’ll have to decide that for yourself. I am open to hearing all feedback. Let me know what you think so I can grow, ok? I’d be grateful for your help.

Thank you for visiting here. I could not do what I do without you.

Together, we are stronger.
Vicki Flaugher, the original SmartWoman

p.s. If any of the readers here went to the report page and decided not to sign up, I’d be delighted to know why. You can email me privately or post here. It’s important to me that I provide trust, value, and relevance here. Your feedback is welcomed and encouraged.

 

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