Friendly Reminder: Free Teleseminar Wednesday June 25th on Turning Your Passion Into Cash

Just a reminder of the free teleseminar call on Wednesday, June 25th, with Lynn Pierce, founder of the Women’s Business Empowerment Summit.

Call topic: Turning Your Passion Into Cash
Call date: June 25th, Wednesday
Call time: 5:00 PM PST
Call duration: 60 minutes

Sign up for the free seminar call:
SmartWoman Guides with Lynn Pierce Teleseminar Signup

Sign up for the free scholarship giveaway (deadline midnight CST June 25th):
Free Scholarship Contest

For more information about the seminar:
Women’s Business Empowerment Summit
(Be sure to return back here to actually sign up, though, or you will pay a whole lot more!)

For exclusive discounted tuition, sign up here:
Women’s Business Empowerment Summit Signup

Together, we are stronger!
Vicki Flaugher, the original SmartWoman

Come on over to the live site at http://smartwomanguides.com 
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To Know Your Audience, Know Yourself

Technical demographic analysis and statistics can be pretty dry stuff. They can be quite helpful, but frankly, are not where you need to start to know how to market your products and services. You just need to know your audience and here’s what I recommend. 

I say, let’s start from common sense. Let’s start with YOU.

I am a firm believer in doing what you know. So, if you are a mom and you want to market children’s toys, you’ve got a pretty good basis of knowledge, don’t you? You have kids, you know what your kids like, and you can talk to the other moms you know to get info about their childrens’ preferences. You can be pretty confident that your experience carries across the market.

Following the same logic, you know how you buy too, right?  You know which ads catch your attention and which ones turn you off. You know what price points are deal makers or deal breakers. You know what time of the year or month you go shopping. You know how you prefer to be treated by the sales help in the stores. You are a knowledge powerhouse when it comes to your kids!

What else are you an expert about? Fashion, food, bill paying, education, marriage, raising a family, to name some likely choices, but the list goes on.  My point is that you have so much knowledge already in your life experience that you can begin to formulate some rather precise ideas about a market. I’m not suggesting that you isolate yourself from others’ opinions, but rather that you honor your own.

Do you use the resident expert within you or do you dismiss it as every day life stuff that has little significance? Do you have amazing excellence at your fingertips that you disregard as “I’m just being me” filler material? If you do, cut it out! Your ideas, creativity, and point of view are what make you unique, while at the same time giving you access to market demographics. You have full access to yourself and you need to plug in and go for it. 

Make a list today of all the things you are good at, that you know about. Don’t edit or critique, just let the thoughts flow. I believe you will discover a treasure trove of information to use for your business. Be willing to look at yourself from the outside and you will have your own marketing survey right under your nose. Report back what revelations you experience—we want to know!

Together, we are stronger.
Vicki Flaugher, the orginal SmartWoman

 

How Does Your “About Me” Page Look?

As a new blogger, it seems I learn about 5 new things a day. If it’s not technical programming lessons, it’s user interfacing, or copywriting blunders to be corrected. It never seems to end.

The most surprising thing I’ve learned in my first month of blogging is the importance of my “About Me” page.

My “About Me” page was the most visited page on my entire blog. Second only to my 50 Female Entrepreneur Resource Sites (which was picked up for huge distribution by many sites), more people went to check out who I am than visited anywhere else. These visitors had to deliberately click on this page, too–it’s not like they were directed to it automatically by going to my home page. And, they did click–up to 1000% more than other pages! I am guessing, if you also monitor which pages people visit the most (and you should be tracking that), you would find a similar trend.

Why is this? Because people care about the human being running the show! And, that’s not surprising really, if we think about it a minute. I want to know the owner of the businesses I deal with. I find it important to get to know my neighbors. I am interested in other people’s points of view. And, the more I get to know someone, the more I want to know them.

So, what does this mean to us as female entrepreneurs? As women, sometimes we tend to hide or imagine that no one really wants to know our story. As marketers of our businesses, we have to understand that story is what people want in order to buy. Rapport and trust are the cornerstones of client loyalty. Clients need it in order to make a connection and move forward in their relationship with us.  If we are sincere in wanting to provide the best service in the best way, we are obliged to provide that honest story.

So, I want you to go right now and look at your “About Me” page. Does your “About Me” page demonstrate your personality? Is it easy to find on your home page? Does it provide a way for people to contact you? Does it give people a sense of who you are and what you stand for? Or, is it just another pitch about your business and products? Do you even know how many people visit it? If not, why not?

These are questions worth answering today. The more we take the opportunity to let people into our perspective, the better off our lives and our businesses will be. I urge you to take the time to work on your “About Me” page so you can enjoy the trust and rapport and results you deserve.

Together, we are stronger.
Vicki Flaugher, the original SmartWoman

 

 

 

Get Your Free Internet Marketing Book Sampler: SmartWoman Parties with Joe Vitale!

NOTE: For those of you with limited time and no desire for the back story, you can go straight to the sign up page by clicking here: Your Internet Cash Machine Book Sampler

Don’t be in such a hurry that you cheat yourself out of the free bonuses info though–read below! It won’t take long and it will be worth it! 🙂

For those of you with a minute or two on your hands:

Even though he’s a mega-star of metaphysics now, Joe Vitale, one of the stars of The Secretis one of my original marketing gurus from way back. He’s a really interesting guy and I got to go to his birthday party late last year. The picture above captured the moment (that’s me in the middle!)

He and Jillian Coleman Wheeler co-authored a book about using the internet to build a business, called Your Internet Cash Machine: The Insiders Guide to Making Big Money, Fast!

I worked with Jillian on the book release and can say unequivocally that it is full of great stuff–very practical and relevant, not empty hype and pushy tactics. And, it’s usable on several different business models.

During the book launch marketing process, I helped Jillian create a sampler taken directly from Your Internet Cash Machine and have convinced her to let me offer it here to my readers.

The sampler has enough good ideas in it that you should be able to benefit just reading that alone; that’s how we designed it to be–a true sample of the work, not just teaser material.  You will need to provide your email when you request the sampler so the link can be sent to you directly.

To sign up for your copy of the Your Internet Cash Machine book sampler, click below:
Your Internet Cash Machine Book Sampler

I have also secured permission from Jillian to allow you to visit the purchase bonus page that was originally used for the launch. There you will find literally thousands of dollars of related stuff that you will get to download for free by providing your email and Amazon receipt number.

Here’s how to claim the purchase bonuses:

  1. Purchase the book at Amazon or your preferred book seller.
  2. Next, go to the bonus website and enter your name and receipt  #.
  3. Enjoy your bounty and claim your bonuses!

I signed up for the bonuses and enjoyed them. I can say first hand that I did not get spammed with useless stuff once I did. But, you will have to decide for yourself the tolerance you have for communication with new businesses and their information.

All the bonuses include a good description, so you can opt-in to some and not others (which I confess, I also did–not all of them appealed to me). I have not had any problem later opting-out of various emails too. A very good experience overall.

So, have fun! At least get the Sampler–it’s a good read.

Together, we are stronger.
Vicki Flaugher, the original SmartWoman

p.s. Darn, that’s a good looking launch page, if I say so myself! 🙂

 

 

 

SmartWoman Interview:Chris Brown of BrandandMarket.com

Listen to SmartWoman Vicki Flaugher interviewing Chris Brown, the owner of Marketing Resources and Results, Inc. and one of the top female bloggers in the marketing and branding arena at BrandandMarket.com.

Interview Audio:  smartwoman_chrisbrown

To listen to the audio now, left click to play. To save the file, right click and select “Save Target” to save the file. (This is a 9+ minute interview.)

 

I asked Chris to discuss her entrepreneur journey and her view of both the advantages and challenges of female entrepreneurs in the marketplace. She offers insights about the power of networking, the need for a leadership mindset, and gives suggestions other women can implement to achieve even greater success. I  found her to be thoughtful and inspiring.  


Interview Audio:
 smartwoman_chrisbrown


To listen to the audio now, left click to play. To save the file, right click and select “Save Target” to save the file.
(This is a 9+ minute interview.)

Please go check out Chris’ website. She is a remarkable resource and a devoted advocate for female entrepreneurs.

 

Together, we are stronger.
Vicki Flaugher, the original SmartWoman

 

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The Value of Relationships: Why I Quit the “Convincing” Business

If you are like me, you are passionate about what you do and you like to have others into it too. For me, I am quite an advocate. I like talking about investing, entrepreneurship, passive income, internet marketing, empowerment, female power, organic living…you name it. If it’s something I believe in, and it’s changed my life in a positive way, I like to spread the word.

But, this approach isn’t the way to go when you are working to acquire new business. Although it’s important to communicate the benefits of your products and services, if you’re having to convince the client, to push, to manipulate with fancy sales technique, you don’t have the sale. And, you probably don’t want it even if you do finally “win” it. Here’s why:

The people you have to convince are the hardest to sell, the most expensive to service, and are the most likely to want a refund. You’ll work your tail off for them and then they won’t refer you to their friends. Or, worst still, they will refer their friends. Since the old adage “Birds of a feather flock together” often rings true, their friends are going to be like them– a pain in your balance sheet! Convincing just doesn’t pay and it isn’t the way business is done anymore.

Advertising and marketing have changed a lot in the last decade. People’s buying behavior has changed too. They concentrate on relationships even more and they don’t buy things that they don’t already know. When was the last time you bought a book or went to a movie with little idea of what you’d be getting? It was a long time ago for me. More to the point, when was the last time you paid more for a product because you knew and trusted the vendor? I did that yesterday, was happy to do it, and I would do it again today.

It’s not that I don’t buy new inventive products. When I do, it’s because I was educated about them first. The business owner took the time to be in the market, teaching me what their product was and what it does and how it works. Even though their idea was brand new, when I finally bought, my relationship with them was not.

I’m not saying I am immune to great sales technique. None of us are. I tend to study it and admire it. But it’s not why I buy. I don’t buy because some slick salesperson knew the right “close”. Sales technique shouldn’t get in your way, but the quality of the product and the relationship drives the sale, not the sales technique.

So, what does this mean to you? Get yourself out in the market ahead of your sales pitch! Give people ample opportunity to know you and learn about your product. Educate, communicate, give people a way to learn about you prior to even contacting you (your website’s a great tool for this). Get involved in your community so your reputation preceeds you. And protect and enrich that reputation with great service and honest dealings.

If you do these things, people will come to you and they will be great clients. When you approach them, they will already know you and will be glad to see you. They’ll be a raving fan that insist their friends should deal with only you. They will buy more often, in larger amounts, and be a breeze to service. They might even become your friend. They will already be convinced from the start because they had the opportunity to be convinced by the person whose opinion they respect the most–themselves.

When you finally embrace the power of the relationship, you’ll be out of the convincing business too.