SmartWoman Guides Weekly Newsletter Launching This Week!


Please note: I actively post to my self hosted blog at SmartWomanGuides.com and no longer regularly post on the wordpress.com site. Please come on over and visit (remember to update your bookmarks!)
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This Thursday, July 24th, will be the official launch of the new SmartWoman’s Weekly Newsletter. I will be including, all in one easy to find place, a weekly summary of all the previous week’s blog posts, hot topics, news, interviews, and more. I am even lining up some guest authors too, so there will be exclusive content in these newsletters that won’t be on the daily blog.

I also plan to pre-announce all new products and events to my membership community first, so newsletter members will get the first heads up on tele-seminars, contests, and live interview sessions. I want to do all I can to make this as exclusive as I can, as I feel it’s important that you have a place to go where you get the extra juicy stuff. Note: I am currently working on a Web Traffic 101 course that will be very affordable and helpful to those of you trying to really make your business’ website create an enduring revenue stream.

As a special thank you, I am offering an inspirational quote eBook via email download as a gift for signing up for the newsletter. This eBook is filled with beautiful original photography (by myself and other women artists I know) and dozens and dozens of quotes from my favorite women (and women friendly men) throughout history and contemporary times. These quotes were hand selected by me personally and are intended to encourage you, embolden you, and lift you up as you live your passionate life. I sincerely believe you will love them.

To sign up, please come to SmartWomanGuides.com Newsletter Launch Once you sign up, you should receive an email from SmartWoman Publishing that contains your download link. Contact me if you run into any problems receiving your email, ok?

The newsletter membership is free and your privacy will be respected always. And, let me take this opportunity to say that I appreciate that you have come to visit and look forward to getting to know you better.

Together, we are stronger.
Vicki Flaugher, the original SmartWoman

Friendly Reminder: Free Teleseminar Wednesday June 25th on Turning Your Passion Into Cash

Just a reminder of the free teleseminar call on Wednesday, June 25th, with Lynn Pierce, founder of the Women’s Business Empowerment Summit.

Call topic: Turning Your Passion Into Cash
Call date: June 25th, Wednesday
Call time: 5:00 PM PST
Call duration: 60 minutes

Sign up for the free seminar call:
SmartWoman Guides with Lynn Pierce Teleseminar Signup

Sign up for the free scholarship giveaway (deadline midnight CST June 25th):
Free Scholarship Contest

For more information about the seminar:
Women’s Business Empowerment Summit
(Be sure to return back here to actually sign up, though, or you will pay a whole lot more!)

For exclusive discounted tuition, sign up here:
Women’s Business Empowerment Summit Signup

Together, we are stronger!
Vicki Flaugher, the original SmartWoman

Come on over to the live site at http://smartwomanguides.com 
This wordpress blog is no longer the latest, greatest happenings with
the SmartWoman Women Entrepreneur audience. Update your bookmarks
and come on over!

“Turn Your Passion Into Cash” FREE 60-minute Teleseminar for Female Entrepreneurs!

Lynn Pierce, creator of the Women’s Business Empowerment Summit, has agreed to a SmartWoman Guides exclusive 60 minute tele-seminar event on Wednesday, June 25th at 5:00 PM PST.

Lynn will be discussing how she created the Women’s Business Empowerment Summit and what the theme and focus will be for this year’s event. She’ll be telling us about her 7 step approach to turning your passion and expertise into cash. She’ll be giving us her unique perspective about effective product creation, and share with us some very convincing statistics about why women fail and succeed in business.

There is no enrollment fee for this teleseminar. The only cost to you, beyond your time investment, is the personal phone fees you normally would pay when you call long distance. All you have to do is sign up below and then show up on the phone line at 5:00 PM PST on Wednesday, June 25th.


To sign up now, go to
http://tinyurl.com/5co9us
(SmartWomanGuides.com has moved to a self-hosted site–you can get all the details there).


For more information about the event, go to

(Be sure to return back here to actually sign up, though, or you will pay a whole lot more!)

To sign up for this event at the discounted rate of $497
Women’s Business Empowerment Summit Signup

To enjoy a series of free interviews with the Summit faculty members, sign up here:
Pre-Summit Sessions

 

4 Women to Win Free 3-day Scholarships to Women’s Business Empowerment Summit!

Lynn Pierce, creator of the Women’s Business Empowerment Summit, has generously provided SmartWomanGuides.com free scholarships to attend this awesome event.

To sign up for your chance of receiving one of these scholarships, fill out the form below no later than June 25th. Winner will be announced June 27th.

To sign up for the contest, go to SmartWomanGuides.com Contest Page 

Winner will be notified via email, so please provide the email address that you check regularly.*

The winners (4) will be picked based on the answer to the question “What inspires you to be an entrepreneur?”

Keep your answer to 50 words or less. Show your personality and fire. Speak to your passion and show us what makes you tick. Don’t be shy. Speak from your heart and share why you really do what you do.

To sign up for the contest, go to SmartWomanGuides.com Contest Page 

Deadline to enter is midnight CST June 25th. Winner will be announced June 27th. Don’t delay in signing up!

Please come on over to SmartWoman’s NEW home!

June 4th: I have moved my wordpress.com blog to a self-hosted domain provider. This specific blog address (https://smartwomanguides.wordpress.com) will no longer be updated.

*******PLEASE NOTE: The new location is www.smartwomanguides.com.*********

Please update your bookmarks and links and come on over and visit! You will find the same (and more) free articles, resources, inspiration, and support for female entrepreneurs as before! We’re waiting. 🙂

To Know Your Audience, Know Yourself

Technical demographic analysis and statistics can be pretty dry stuff. They can be quite helpful, but frankly, are not where you need to start to know how to market your products and services. You just need to know your audience and here’s what I recommend. 

I say, let’s start from common sense. Let’s start with YOU.

I am a firm believer in doing what you know. So, if you are a mom and you want to market children’s toys, you’ve got a pretty good basis of knowledge, don’t you? You have kids, you know what your kids like, and you can talk to the other moms you know to get info about their childrens’ preferences. You can be pretty confident that your experience carries across the market.

Following the same logic, you know how you buy too, right?  You know which ads catch your attention and which ones turn you off. You know what price points are deal makers or deal breakers. You know what time of the year or month you go shopping. You know how you prefer to be treated by the sales help in the stores. You are a knowledge powerhouse when it comes to your kids!

What else are you an expert about? Fashion, food, bill paying, education, marriage, raising a family, to name some likely choices, but the list goes on.  My point is that you have so much knowledge already in your life experience that you can begin to formulate some rather precise ideas about a market. I’m not suggesting that you isolate yourself from others’ opinions, but rather that you honor your own.

Do you use the resident expert within you or do you dismiss it as every day life stuff that has little significance? Do you have amazing excellence at your fingertips that you disregard as “I’m just being me” filler material? If you do, cut it out! Your ideas, creativity, and point of view are what make you unique, while at the same time giving you access to market demographics. You have full access to yourself and you need to plug in and go for it. 

Make a list today of all the things you are good at, that you know about. Don’t edit or critique, just let the thoughts flow. I believe you will discover a treasure trove of information to use for your business. Be willing to look at yourself from the outside and you will have your own marketing survey right under your nose. Report back what revelations you experience—we want to know!

Together, we are stronger.
Vicki Flaugher, the orginal SmartWoman

 

How Does Your “About Me” Page Look?

As a new blogger, it seems I learn about 5 new things a day. If it’s not technical programming lessons, it’s user interfacing, or copywriting blunders to be corrected. It never seems to end.

The most surprising thing I’ve learned in my first month of blogging is the importance of my “About Me” page.

My “About Me” page was the most visited page on my entire blog. Second only to my 50 Female Entrepreneur Resource Sites (which was picked up for huge distribution by many sites), more people went to check out who I am than visited anywhere else. These visitors had to deliberately click on this page, too–it’s not like they were directed to it automatically by going to my home page. And, they did click–up to 1000% more than other pages! I am guessing, if you also monitor which pages people visit the most (and you should be tracking that), you would find a similar trend.

Why is this? Because people care about the human being running the show! And, that’s not surprising really, if we think about it a minute. I want to know the owner of the businesses I deal with. I find it important to get to know my neighbors. I am interested in other people’s points of view. And, the more I get to know someone, the more I want to know them.

So, what does this mean to us as female entrepreneurs? As women, sometimes we tend to hide or imagine that no one really wants to know our story. As marketers of our businesses, we have to understand that story is what people want in order to buy. Rapport and trust are the cornerstones of client loyalty. Clients need it in order to make a connection and move forward in their relationship with us.  If we are sincere in wanting to provide the best service in the best way, we are obliged to provide that honest story.

So, I want you to go right now and look at your “About Me” page. Does your “About Me” page demonstrate your personality? Is it easy to find on your home page? Does it provide a way for people to contact you? Does it give people a sense of who you are and what you stand for? Or, is it just another pitch about your business and products? Do you even know how many people visit it? If not, why not?

These are questions worth answering today. The more we take the opportunity to let people into our perspective, the better off our lives and our businesses will be. I urge you to take the time to work on your “About Me” page so you can enjoy the trust and rapport and results you deserve.

Together, we are stronger.
Vicki Flaugher, the original SmartWoman